Google Is As Google Does
So now, talk among some of my SEO buddies involves the assertion that Google is penalizing folks who optimize their sites too well.
People who ranked high with Google, Yahoo, and MSN have found that they have unexplicably lost ranking in Google and Google alone.
At some point this was bound to happen. Indexing and codifying the contents of the web cannot be a true science if the web is expecting to be studied and codified. I know my dog is on his best behavior when I am home, and when I come back from work he acts as though the pillows could have torn themselves up. Point is, it is hard to capture the raw value of something if you judge it by algorithms and techniques that can be anticipated and used as scaffolding for a structure.
It’s kind of like that theorem that puts forth, “as soon as you study something, you change it…”
But it’s not quite like that. I just happen to like that theorem.
It’s more like people finally figured out how bots work, made a business out of it, and the bot owners are finding that they are being spoon fed what they wanted, but didnt want given to them.
Funny stuff.
Ha ha.